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Article Summary: When you are exploring technology rental for your business you want to ensure that you’re not just using cutting-edge solutions to impress; you want to explore your options and make sure that you are using the technology that will meet your specific needs. Here are some tips to help you choose the right technology rentals for your business.
Ease Pain Points
Whether you are planning a pop-up boutique, participating in a trade show or looking at options for an event, understanding the pain points of your customers is the first step to making the right decisions. Pain points will vary based on your client relationship. B2B clients share common issues, including spending, productivity, processing and support. The consumer will share concerns about spending, but this is not always a driving force. Although saving money is always desirable, it is not always the most important factor for the consumer, especially if you sell a high-end brand or offer a high-end shopping experience. ...
Article Summary: Digital signage is a rapidly growing advertising medium that provides businesses with a wide range of exciting ways to engage with prospects and customers, promote brand awareness, increase conversions and sales, and much more. Indeed, nearly every store, restaurant, school, airport—you name it—has at least one digital display promoting a brand, advertising a product or service, giving directions, or inviting prospects to step up and interact.
Outdoor signage is fast becoming the new medium for reaching your audience wherever they are. Fortunately, these businesses don’t need to make a big financial investment purchasing digital signage equipment and accessories to enjoy the numerous benefits. With outdoor signage rentals, you can take advantage of the latest, eye-catching, and customized digital advertising options, including lighting packages, virtual reality, RFID applications, touch screens, video walls, iPad integration, and interactive technology, among others, ...
Article Summary: Outdoor signage is one of the most effective ways to attract people to your business or event. With today’s technology, it’s possible to create bold, colourful pieces that showcase your brand. Whether you’re advertising a new product or highlighting your grand opening event, a high-quality sign will certainly turn heads. And when it comes to shape, size, colour, and texture, the possibilities are endless.
Digital signage solutions allow companies to expand their target reach, thus, increasing profitability. LED technology and interactive storefront experiences are changing the way businesses engage with customers. If you like the look of digital signage, it’s entirely possible to incorporate this feature into a number of different styles. From A-frames to reader boards, let’s explore the various options available today.
This classic style is often found outside restaurants, hair salons, and many other neighbourhood establishments. The ...
Article Summary: Outdoor signage rentals are a great short-term advertisement option that gives your business flexibility and control over your promotion or marketing campaign, with a time commitment that suits your needs and budget. Electronic or digital signs are highly effective for businesses of all sizes, including churches and institutions. They are one of the most cost effective options for small companies to promote their businesses. Digital signs allow your brand to showcase high quality content in front of a critical audience of potential customers near you, for much less than conventional forms of advertising, including posters and billboards.
Having an outdoor digital sign is like investing in your own personal media outlet at your storefront, trade show, or other location.
Considering that the value of traditional advertising is measured in CPM—cost per thousand impressions—digital signs cost about 85 cents per impression, compared to 12 dollars for radio and 21 dollars for ...
Article Summary: Let’s face it: many people have event fatigue. After going to the same conventions, concerts, and pop-up shops all utilizing the same effects, organizers must constantly find new and creative ways to impress their audiences. If you’re tired of outdated strobe lights and boxed contraptions, then consider projection mapping.
With projection mapping, your guests can feel as though they’ve stepped into a completely different environment. Transform a cold, barren convention room into a wilderness escape. Or turn your grand opening event space into a winter wonderland. For real marketing impact, use projection mapping to splash your company’s message on a building facade instead. The possibilities are endless with this innovative technology that’s changing the event planning landscape.
What is Projection Mapping?
Simply put, projection mapping involves projecting images onto a surface. You’ll often see this technology used at NBA games to ...



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