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‘Ignoring digital Marketing is same as opening a business and not telling anyone’
Many of us are hearing the term digital marketing these days and must be curious to know what digital Marketing is? How it benefits the business?
Digital Marketing company in Pune or online marketing is an updated version of traditional marketing. Marketing is crucial for all businesses and studied and applied since ages. Now-a-day it is applied in a modern or digital way.
Marketing is a set of practices a business use to expand its reach to maximum people and grow in terms of awareness among the potential customers.
Every business has different goals or different business needs at different stages, It may be creating awareness, an increase in the number of sales, or create a brand value in the market. In earlier times the traditional techniques were used like word of mouth which is considered a very trustworthy technique, Newspaper ads, radio ads, television, pamphlets etc.
Everything is going online these days and changing the means of marketing and advertising a business too.
The marketing done on digital platforms mainly on the internet. We use the internet for business promotion. The aim of digital marketing is to reach potential customers at the right time when they are searching online.
There has been a drastic increase in the number of internet users and it will keep on growing day by day. India is the second largest online market after China and it is spreading like a wildfire. Digital marketing has a much broader and deeper reach because of its large customer base.
Digital Marketing has many categories here are many ways in which we can promote business in digital marketing.
The different forms of digital marketing are
SEM – (Search Engine Marketing) we pay the search engines to provide the visibility for our ads which leads to more traffic to our site.
SEO – (Search Engine Optimisation) Is another way increasing traffic to a website this traffic comes from organic sources without paying for the ads.
SMM – ( Social Media Marketing) It enables businesses to establish their network through social media platforms like facebook, twitter, Instagram to promote a specific page or post.
Content Marketing – It’s a strategic marketing approach where promoters create valuable, relevant, and consistent content to attract and retain a particular targeted audience. To drive a profitable customer action.
Affiliate Marketing – It is a process of earning a commission by promoting other people’s products. You find a product you like, promote it to others and earn a commission on each product you sell.
PPC –(Pay per click ads) is a cost-effective way of promotion. The advertiser pays to the publisher only when his ad is clicked so that money is utilized in an effective way.
Email Marketing – Act of sending commercial messages to a particular group of people via emails. It helps in building a healthy relationship with customers. It is used to keep customers updated with the latest things.
Hope this post was helpful in understanding digital marketing.
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